« Back

How to make the perfect
cup of creativi-tea

Concept work begins mid-year in the studio with a brainstorm of gift ideas.

“Let’s give our customers the gift of good fortune. Make it bright, clever & something we’ve never done before”.

Design and Product Development work together exploring a range different options and present finalised sketches/scamps.

“Can we make short-run packaging onto specialty paper stock?” “What if we printed it on the NexPress and then cut it on the Zund?”.

Digital renders begin after a style and a dieline have been decided. Colour variations are explored once the illustrations have been turned into vector art. Fonts are considered and paper prototypes are made.

The production team print and put together 170 units over the first week of December, before they are dispatched from Naenae.

The 2017 Baseline Christmas gift & website was 100% designed & produced in house, excluding the Tea Bags.

SHIPPER BOX
Stock | 1.5mm Corpack
Printed | OCE Flatbed
Finished | Zund Cut
GIFTWRAP
Stock | b&f Pop’set Infra Violet 120gsm
Printed | Xerox 1000. Gold
Finished | Guillotine Trimmed
GIFT BOX
Stock | b&f Pop’set Old Gold 240gsm
Printed | NexPress. Dimensional Ink
Finished | Zund Cut
GIFT BOX STICKER
Stock |
Printed | OCE Flatbed. White Ink
Finished | Zund Cut
PLAYING CARD BOX
Stock | b&f Curious Metal White Gold 250gsm
Printed | Kodak NexPress
Finished | Heidelberg die-knife
PLAYING CARDS
Stock | Spicers Impress Satin 250gsm
Printed | Kodak NexPress. Inline dimensional linen texture
Finished | Rotary die
TEA LABELS
Stock | b&f Pop’set Infra Violet/Old Gold/Cosmo Pink 120gsm
Printed | Xerox 1000. Gold
Finished | Guillotine Trimmed + Manual Creasing