Concept work begins mid-year in the studio with a brainstorm of gift ideas.
“Let’s give our customers the gift of good fortune. Make it bright, clever & something we’ve never done before”.
Design and Product Development work together exploring a range different options and present finalised sketches/scamps.
“Can we make short-run packaging onto specialty paper stock?” “What if we printed it on the NexPress and then cut it on the Zund?”.
Digital renders begin after a style and a dieline have been decided. Colour variations are explored once the illustrations have been turned into vector art. Fonts are considered and paper prototypes are made.
The production team print and put together 170 units over the first week of December, before they are dispatched from Naenae.
The 2017 Baseline Christmas gift & website was 100% designed & produced in house, excluding the Tea Bags.